Programmes like Oxfam Unwrapped allow charitable donors to pay for a specific thing — a goat, or a bridge, or literacy classes. It’s nice to connect your donation to something concrete. Could the same approach be taken to a charity’s overheads, like office shelving? As Tom Armitage says, “I’d rather buy charities a shelving unit than £25 of vague platitudes.” It would work better for smaller charities than a behemoth like Oxfam, but it’s an interesting idea.